When bay-area based Cubes & Crayons came to LLB Designs asking for a logo and corporate branding for their new venture, we jumped at the chance to jump in and help out. Outside the Cube is their new professional division providing co-working space for entrepreneurs, professionals and students. This young, hip target audience warrants a clean, minimalistic approach that is fresh and sophisticated, while also coordinating with the parent company’s existing collateral.
First on the list was a brand new logo, with clean lines, easy-to-read, stylish fonts and a streamlined color palette. LLB Designs pushed these same elements a step further through business cards, and then worked with the company’s web developer to coordinate the website layout. Crisp black and white lines, hints of their trademark blue and pops of color through photography all work together to form a chic, modern look.