Strategic planner Lisa Haayen recently came to LLB Designs looking for a new look to match her new company, named HumanSpeak. HumanSpeak focuses on branding and marketing strategy, research, trend spotting and analysis—critical things for any young business!
Because her company specializes in finding clear strategies even when given complex information, it was important that Lisa’s business cards reinforce the value of uncluttered simplicity – though of course she also wants her cards to stand out. The final product? Crisp, white cards that combine clean typography, small splashes of cheerful orange and plenty of white space for a modern, forward-thinking aesthetic. Splitting “Human” and “Speak” between the front and back of the card draws attention to the more detailed information on the back, and rounded corners add a smooth, finished look.