Entrepreneur turned blogger extraordinaire M.F. Chapman asked LLB Designs for some help sprucing up her internet presence. First was her Cubes & Crayons blog, which boasts updates and information from her amazing bay area company offering co-working space alongside drop-in childcare. Brilliant! The blog is pretty content heavy, so keeping the header and background colors clean and simple creates balance and simplicity. Which is, after all, what Cubes & Crayons is all about! And of course the colors, fonts and other elements are all in line with the company’s brand, so that the corporate visual identity is reinforced with each (and every!) visitor to her blog.
Next up was Cake, a more personal blog, where she serves up ideas, thoughts and opinions that pop up in the everyday life of an entrepreneur/supermom. The cake theme was a given, Chapman having long advocated that we can all have our cake and eat it, too. LLB Designs helped develop a tagline with a more modern spin: “Cake: Having it • Eating it • Loving it.” Coordinating colors tie this more casual blog in with her corporate sites, making for a seamless transition for those reading to and fro. But lest things get too monotonous a more playful header with bright pops of color give it that fun and casual feel appropriate for a person with a baker’s dozen in interests, undertakings and activities. Piece of Cake!