This Texas-based mobile healthcare provider came to LLB Designs for a check-up on their company collateral.

Here is a peek at the original materials:

While they had lots of great content, it was actually so much information that the materials were a bit crowded and tough to read. There also wasn’t a cohesive use of color between the different elements, limiting any potential brand recognition. Fortunately, these are common symptoms, easy to diagnose and treat!

Here is a look at the updated campaign:

Working with the company’s existing logo, designer Laura Lee Daigle developed a new color pallet and pulled together a library of people photos to create an eye-catching, personable yet professional look throughout new brochures, tri-folds, posters and direct mail postcards. An editor worked to trim down the text a bit, highlighting key details and preventing potential customers from getting lost in an overwhelming amount of medical information. Viola! A clean bill of health–lollipops for everyone!