Is your company young and stylish? Buttoned up and professional? So trendy it hurts? So classic that it’s got its collar popped and a sweater tied around its neck?
Personality is such an important part of any brand, and this is particularly true for young companies that need to get a lot of mileage from everything they do. The logo, fonts and colors should all be created to portray the company’s voice, and then used consistently throughout collateral to establish a firm and professional identity around the company name. This will give the brand, and the company itself, a personality all of its own.